How to Write a Hook Readers Can’t Ignore
Your Hook Is Not a Lesson
One of the most common mistakes I see new authors make is using their book hook to try and teach something.
But here’s the truth: your hook is not a lesson. It’s a spark.
The purpose of a hook isn’t to explain your book. It’s to intrigue your reader so much that they can’t help but lean in.
Take Gary Thomas’s Sacred Marriage. The subtitle asked:
What if God designed marriage to make us holy more than to make us happy?
That single question flipped readers’ expectations on their head. It didn’t try to teach. It just asked something bold—something no one could ignore.
Your hook should do the same.
- Ask something unexpected.
- Say something bold.
- Frame your premise as a question that demands an answer.
Do this, and your hook won’t just explain your book. It will ignite it.
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Keep writing,
