John Maxwell on Story
John Maxwell understands the power of story. He’s used it to sell over 35 million copies of his books. PowerPoint and statistics will only get you so far. If you want to be memorable, you need stories. They are the secret sauce of John’s writing.
During a recent Minute with Maxwell, John unpacked how important storytelling is. “I made my career in telling stories,” John explains. On a recent trip to Jonesborough, the oldest city in Tennessee and dubbed the “Storytelling Capital of the World,” John attended the National Story Festival, which they have once a year.
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“The greatest way to express yourself is through story.”
- John Maxwell
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What is a magnet of storytelling?
“The greatest way to express yourself is through story,” John said. “I thought principles without stories. It was a great mistake.”
Early in John’s career, a friend told him, “Your books would be a lot better if you told stories.” Once John did that, his books began to sell.
Stories not facts.
"What’s the story in your life?," John asks. Maybe the better question is: Where are the stories in your life? If you want to teach principles, you better have stories. Listen to John. He’s told a story or two along the way, and he’s sold a lot of books because of those stories.
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