Grow Your Author Platform

How to Get Noticed and Sell More Books


Build Your Platform and Reach Your Audience with our 10-Module High Impact Course  

Your platform is the number one obstacle you need to overcome to sell books and get published. Learn how to reach readers, expand your influence, and direct your efforts to grow your author platform.


Do You Want to Reach More Readers
and Sell More Books?

In today’s market, regardless of whether you are self-published or traditionally published, an author platform is an absolute must-have to reach readers. Most authors understand they need a platform, but they have no idea why, and they don’t know what it should include.

And not only that, most authors do not know how to authentically grow their audience – what steps to take, what to implement first, what matters most, in a way that is true to their core message.

On top of that, most authors do not know how to prioritize platform and what to focus on. They have an amazing book, manuscript, or idea, but they are stuck on one behemoth problem: they do not have a platform. They cannot reach their readers!

What good is having an incredible book or message if you don’t have the ability to share it with the masses?

For instance…

  • How should you use social media, and how many followers do you need?
  • Is email marketing important? If so, how do you build a strong and impressive subscriber list?
  • Should you be speaking? Do you need a podcast?
  • What are important elements to include in an author website?
  • What are traditional publishers looking for in terms of your platform?

Unfortunately, not knowing the answers to these questions has been a cause of rejection for far too many authors. But it doesn’t have to be that way for you. As expert literary agents who manage the careers of New York Times bestselling authors, we can teach you exactly what you need to know to expand your audience and actually reach readers.


What You’ll Learn in the
Grow Your Author Platform Course

Whether you’re interested in self-publishing, traditional publishing, or you’ve been published before, this 10-module course can help you overcome “the platform problem” so you can reach more people with your message — and ultimately sell more books!

Throughout these lessons, we’ll provide you with ideas for how you can expand your audience, increase your social media following, add thousands to your email list, and leverage your unique platform for maximum impact.

No more guessing.
No more random posting on social media.
No more wandering in the “platform wilderness.”

Though there’s never a guarantee you’ll get traditionally published, this course will put you in a prime position to get noticed.

Here’s what you’ll learn:


Platform Basics

The last thing you want is to write a book that no one reads. We’ll talk about why a platform is essential and the ways you can use it to get attention and drive readership.


Platform Framework

We will teach you how the various elements of your platform should relate to each other for maximum effect. Use our framework and watch your platform grow!


Author Branding

A key component of book marketing is your author brand. What is your brand, and how should you develop it? What do you need to focus on and avoid so that you stand out to readers for the right reasons? We’ll cover it!


Author Website

In this module, we’ll explain the utility of your author site and all that it can do for you. You’ll find out what’s most important to include so that you have a streamlined, high-leverage site that serves your goals. 


Email is Golden

Is email marketing still a thing? Do you need a subscriber list? How do you build one? We’ll answer all your pressing questions and give you the motivation and techniques to boost your platform through this medium.


Creating Exceptional Emails 

It’s just an email, right? Writing copy for emails is different from much of the writing you’re used to. We’ll give you some tried-and-true tactics for writing and sending emails for maximum effectiveness.


Social Media

In this module, we’ll cover the do’s and don’ts of social media, how many followers you need, and techniques for growing your audience and giving them the content they’re looking for.


Speaking, Podcasts,
and More

How much can media content  (like podcasting) and speaking engagements help your platform? We’ll talk about what to consider, what to get involved in (or turn down), and how you can make even more progress with your platform.


Setting Realistic Goals

What does it look like to set realistic goals and actually follow through? We’ll talk about how to plan without underestimating yourself or getting overwhelmed. We’ll also give you advice on implementing these strategies step by step.


Case Study with Noah Elias: Turning Your Books into Assets

In this module, you’ll get to see the impact of an author platform. We talk with Noah Elias, a world-class airbrush artist, and entrepreneur, about the power of building an audience and the ripple effect of all the content you create. You’ll get to see firsthand how your investment in a thriving author platform can pay dividends (even years down the road)!


What others are saying about the course:

 "In a very short time, I was able to launch and grow my platform. I've seen a lot of great momentum and growth since."

Mark Bannon: Coach, Writer, and Speaker

 "This course offers specific and actionable advice...My email list has grown into hundreds in just a few months."

Casey Martin: Writer

 "The team at Yates&Yates - Author Coaching has such tremendous experience... It's like receiving 100 pearls of wisdom."

Sandy Laws: Writer of The Jesus Chronicles

 "In a very short time, I was able to launch and grow my platform. I've seen a lot of great momentum and growth since."

Mark Bannon: Coach, Writer, and Speaker

 "This course offers specific and actionable advice...My email list has grown into hundreds in just a few months."

Casey Martin: Writer

 "The team at Yates&Yates - Author Coaching has such tremendous experience... It's like receiving 100 pearls of wisdom."

Sandy Laws: Writer of The Jesus Chronicles


“First impressions make a huge difference, and when it comes to book proposals, a first impression can make all the difference. When it comes to my book proposals, I’ve had the unfair advantage of a team of people that know how to make the best first impressions. My book proposals rock because Yates & Yates have it down to a science. If you want to give your book the best shot at publication, send it into the world with the best proposal. That’s what Yates & Yates can help you create.”

Jon Acuff

New York Times Bestselling Author and Motivational Speaker

What You'll Learn Through This Course 

Building a platform is the #1 obstacle that authors are constantly working to overcome. When you enroll in this course, you’ll discover exactly how to construct your platform — informed by literary agents with decades of industry experience helping authors build platforms and thriving author careers. We spend our days coaching and instructing bestselling authors on growing and investing in their author platforms. Now we will pass on that knowledge to you.

You can grow your author platform without being gimmicky or sales-y.
You can reach your audience right now, starting today, using the tools you already have in your toolbelt.
You can expand your impact in an authentic, sincere, true-to-yourself way.
You can find your readers and build trust with them without selling your soul.

Grow Your Author Platform will equip you with not just the why, but the how. Each module will chart a realistic path toward increasing your audience and revenue goals. What we teach is not theoretical — it’s practical, fine-tuned, easy to understand, and ready to access.

You’ll finally understand…

  • The role of social media, podcasting, speaking, media, and publications
  • How to use your email list to convert subscribers into trusted readers
  • How to save time and energy by synergizing your efforts across mediums
  • How to repurpose existing content and utilize it for greater impact
  • How to keep from “reinventing the wheel” in your approach to content and marketing
  • Clear and precise ways to implement everything you’ve learned so you can earn more readers

You’ve written a book. You’ve honed your manuscript. Don’t let it go to waste because of a small platform! Find out how to increase your followers, add email subscribers, improve your engagement, and sell more books.


At Yates & Yates Author Coaching, We Believe in the Power of Books to Change Lives… and We Want to Help You Share
Your Message with the World!

Did you know that 81% of people believe they have a book in them? And yet fewer than 1% of them will actually get their book published. Why is that? Because writing a book and getting it published is hard.

Created by the team at Yates & Yates, one of the nation’s leading literary agencies, Author Coaching is ready to guide you through this scary, make-or-break moment of the publishing process. With more than 125 collective years of experience in publishing, our expertise has been honed over decades of coaching authors on everything from landing six and seven-figure contracts to growing a platform, developing content, creating marketing plans, and executing bestselling book launches. We’ve shepherded over 40 books to the New York Times bestseller list.

You shouldn’t have to “know everything” to become a successful author. That’s our job. We believe that God has uniquely equipped us to help authors use their gifts. You bring your talents and message and a teachable spirit, and we will champion you to reach your full potential as an author and creative.

Start Learning How to Grow Your Author Platform

One-Time Payment


Instant access to the entire
Grow Your Author Platform course!

  • 10 Video Course Modules Demystifying “Platform”
  • Application Workbook
  • Bonus Materials 
  • Optimize Your GoodReads Profile
  • Social Media Calendar Template
  • Platform Ideas and Checklist
  • Lifetime Access to Course Content

“Your book proposal is everything—especially as a first-time writer. You have one shot to make a great first impression and I truly believe that a good literary agent can make all the difference. The team at Yates and Yates collaborated with me to craft a book proposal that truly stood out and captured the attention of several publishers. Their vast experience, honest feedback, and coaching throughout the process resulted in multiple strong offers and ultimately, a book deal with a team that I adore.”

Natalie Franke

Author Built to Belong, Speaker, Entrepreneur, Leader of the Rising Tide Society


How to Know If This Course Is Right for You

Each module of the Grow Your Author Platform course is going to unpack very clearly how and why you need a strong author platform, and show you exactly how to build it for maximum impact.

Growing Your Author Platform does not mean you need to be fake and slick. You can AUTHENTICALLY reach your audience today if you implement our suggestions.

Every author is different, and every audience is varied. In this course, you’ll discover field-tested strategies you can implement and adapt for improved reach and readership for your unique platform.

Here’s how to know if this course is right for you:

  • You’ve been looking for authentic ways to build an audience, even if you hate marketing
  • You know you need to build a platform, but you have no idea where to start
  • You’ve hit a plateau with your reach and are seeking opportunities to expand
  • You’re tired of flatlining sales and want to “come into your own” as an author
  • You want to increase engagement across your social media, author website, and email
  • You’re looking for a step-by-step blueprint to elevate your brand and sell more books
  • You’re ready to overcome the barriers of fear, imposter syndrome, and false humility

Whether your platform stands on the shoulders of your job history, your story and message, a nonprofit organization, a niche podcast, a speaking career, or being a social media influencer, we’re going to give you clear and specific strategies to help expand and grow your reach.

We’ll also bolster your courage in sharing your work, giving you a framework and mindset that inspires and encourages you to step out with confidence.

This course is for authors wanting to be more intentional in their platform development and engagement. We’re going to help you set goals and execute them.

This course is NOT for you if…

  • You’re reluctant to grow your audience
  • You have a genuine disdain for the idea of a “platform”
  • You want cheap, insincere, but quick follows
  • You don’t care about increasing book sales

If you prefer and want to be a more monastic, behind-the-scenes writer, it’s likely that you won’t appreciate our course.


Find Out How to Share Your Story with the Masses

If you feel like you’ve struggled to get traction in your author career due to a lack of knowledge or skills related to building a platform, ask yourself this:

  • What if the barrier to reaching more people was removed, and you could share your important message with the masses?
  • How would it feel to see a rising number of book sales (that doesn’t drop off a cliff shortly after your launch)?
  • What would it be like if “marketing” actually felt like an engaging process where you could enjoy connecting with more readers?

You need answers and a roadmap. We’ve got them — and you can trust the experience of our expert team of literary agents. When you choose to enroll in this course, you’re saying YES to discovering what it really takes to become successful in your author career.

You Can Always Choose the Familiar Path

You’re always free to do what you’ve been doing. You can do what’s most comfortable, even if it means that your sales dwindle and your book loses relevance. You can take the familiar path of “if I write something good, people will find it.”

The truth is, today’s market is saturated with stories and ideas. Discoverability has become a massive challenge for every author. You can walk away from the chance to build your platform, but that may mean that your message is never heard. Many people will miss out on the insights and life changes they could experience from your story.

If you were obedient to write your book, you can be brave enough to sell it. While you’re free to dismiss this opportunity and carry on with what feels comfortable, how has that been working out for you lately? We would love to help you build your platform… but the choice is yours!

Are You Ready to Change More Lives with Your Message?



7-Day Money-Back Guarantee

We believe you’ll see the value of the Grow Your Author Platform course immediately. But if you get access and feel like the material is not right for you, just email our team within the first 7 days to get a full refund. It’s as simple as that. You’ll get 100% of your money back, no questions asked!