Yates & Yates Author Coaching Course

Start Here: A Beginner’s Guide to Publishing Your Book


Publishing in Today’s World: Everything that Aspiring Authors Need to Know

The “Start Here” Course gives you all the information you need to start your "Non Fiction" publishing journey with confidence.


Discover What You Need to Know to Become a Published Author, Even If You Have No Idea Where to Start!

You’ve always wanted to write a book. Maybe you’d like to share your unique story or a wealth of knowledge you’ve acquired. Maybe you’ve self-published in the past, but you want to do the “traditional” thing now. Maybe you have no idea what to write about. Maybe you have too many ideas for what to write about, and you simply can’t pick one!

You know one thing for sure: You’re ready to do what it takes to become a published author. 

The only problem is, you have no clue how to get started.

At Yates & Yates Author Coaching, we know that publishing can be very intimidating to aspiring authors — and for good reason! The industry is constantly in flux, and no two publishing journeys are the same. 

So how do you find out what you need to know to be successful? How can you avoid the costly (even career-sinking) mistakes of others? What do you need to do to break through and get noticed?

Searching the Internet for answers will only get you so far. The truth is that every person’s publishing journey is different. You’re tired of guessing, worrying, and wondering. Isn’t there anyone out there who can help you?

At Yates & Yates Author Coaching, We Believe You Have a Powerful Message… and We Want to Help You Share It!

Formed by professionals from Yates & Yates, one of the nation’s leading literary agencies, we will coach you on how to build a publishing career and maximize your influence. With more than 125 years in publishing, our expertise has been honed over decades of coaching authors on everything from growing a platform to developing content to creating marketing plans and executing bestselling book launches. We have helped our clients publish more than 40 New York Times Bestsellers. Essentially, we help authors build publishing careers and maximize their influence.

You shouldn’t have to “know everything” to become a successful author. That’s our job. We believe that God has uniquely equipped us to help others use their gifts. You bring your talents and message, and we will guide you through the publishing and business aspects of achieving your dream.

What You’ll Learn in This Video Course

The “Start Here” Course gives you all the information you need to start your publishing journey with confidence. Each module provides you with professional advice and practical exercises. As you learn from experts in the industry, you’ll be able to take specific action steps toward your goal of becoming a published author.

Here’s what each video covers:


The Premise

This video helps you assess (or create!) the premise of your book and ensure that it’s strong. (This is Video #1 in “How Do I Know If I Have a Good Book Idea?”)


The Promise

This video helps you understand how to develop the “promise” of your book — the core benefit that it offers the reader. (This is Video #2 in “How Do I Know If I Have a Good Book Idea?”)


The Hook

This video identifies the keys to a great hook, the big question or mystery that attracts your reader. (This is Video #3 in “How Do I Know If I Have a Good Book Idea?”)


Your Audience

This video helps you figure out exactly who your book is for (so you know who to focus on). (This is Video #4 in “How Do I Know If I Have a Good Book Idea?”)


The Felt Need

This video shows you how to build your book around the compelling felt need of your target reader. (This is Video #5 in “How Do I Know If I Have a Good Book Idea?”)


Literary Agents

This video helps you understand what to look for in a literary agent, what an agent’s role is, and why you need one. It also includes details and examples on how to successfully query an agent.


Acquisitions and the Publishing Process

In this video, you’ll learn about the publishing process, acquisitions, editorial, marketing, the timeline and how all continue to shift and change. No two publishers are alike!


The Impact of Book Format and Length

In this video, you’ll learn about different book formats, how to organize your book, the details of pricing, and production. It will also reveal how formatting and length can impact royalties and advances!


Writing and the Editorial Process

In this video, we’ll discuss the editorial process, what to look for in an editor, what to expect, what your editor’s job looks like and how to best engage with him or her to have a useful and collaborative relationship.


How to Title Your Book Effectively

Finally, we’ll tackle one of the biggest author questions: “What is the best title for my book?” You’ll find out how to title your book so it is more successful and reaches a wider audience (and learn what to keep in mind as you consider subtitles)!

"Working with Yates & Yates has been such a huge blessing to me. I can’t even imagine having to navigate this process without them on my side and in my corner. I felt so supported throughout the process. Working with Yates & Yates is 100% worth it."

Katie Davis

New York Times Bestselling author and founder of Amazima

Gain Confidence and Clarity About Publishing Your Book by Completing the “Start Here” Course

"Start Here" Course


($997 Value!)

Get instant access to the entire "Start Here" course!


What If You Knew Exactly What Steps to Take on the Journey to Becoming a Published Author?

If you feel like you’re clueless (even concerned) about the publishing process and everything it involves, but you really want to become a published author, ask yourself this:

  • How much easier would your writing process be if you knew your book idea was compelling, attractive, marketable?
  • What would it be like if you knew exactly how to secure a literary agent — and you understood the ins and outs of the editorial process?
  • What would it feel like to approach the publishing industry with confidence instead of shrinking back and putting off your book ideas forever?
  • How much would it mean if you could realize your dream of becoming a published author, hold your book in your hands, and share it to impact others?

There are no guarantees with publishing, but if you never get started, it’s 100% certain that you’ll never become the author you want to be. This course offers you the professional insights you need to kick off your journey with confidence. You know you won’t be wasting valuable time and resources on what doesn’t work.

When you choose to engage in this course, you’re saying YES to learning what you need to know about book publishing — instead of keeping your author dream on the backburner for who knows how many more years!

7-Day Money-Back Guarantee

We believe you’ll see the value of the “Start Here” Course immediately. But if you get access and feel like the material is not right for you, just email our team within the first 7 days to get a full refund. It’s as simple as that. You’ll get 100% of your money back, no questions asked!

“I am an author and a pastor and I’m involved in a number of ministries, but I have no deeper relationship outside my family than I do with Yates & Yates. I could not recommend them more strongly.”"

Chuck Swindoll

Gold Medallion Book Award Winner, Chancellor, Dallas Theological Seminary, and Sr. Pastor at Stonebriar Community Church

This Course Is Not for Everyone

The “Start Here” Course is not for everyone. If you’re just toying with the idea of writing a book but aren’t ready to take any concrete steps to become a published author, this course isn’t right for you. If you’re looking for someone to push you and convince you and talk you into why NOW is the time to write your book, you’ll be disappointed.

This course is only for people who…

  • Are ready to learn the nuts and bolts of what it takes to succeed in publishing
  • Want to do their homework, make important changes, and proactively carve out their path as an author
  • Want to be taught, equipped, and led by publishing experts in order to be prepared for what’s ahead on their journey
  • Are ready to improve their work, apply the advice, and make progress, even when it seems challenging or frustrating

This is NOT a writing course, but it will shape your writing. This course will give you insight into what publishers are looking for, titling techniques, identifying a good book idea, focusing on the right audience, and much more.

Ready to get started?



“When I entered the publishing world, I fell into the deep end fast. I didn’t know what I was doing. To bring [Yates & Yates] into the picture was a gift. I could focus on what God put me on earth to do, and they could focus on the business of it.”

Jennie Allen

New York Times Bestselling Author and Founder, IF: Gathering