How to Keep the Fire Burning

You know that meme, right?

There’s that meme, the one with the dog with a hat; he’s at the table drinking coffee. Everything around him is on fire – the house is burning down. A word bubble says, “This is fine.”

As a writer, there are times that you can probably relate to the dog.

Pursuing your goals hasn’t changed but the world around you has. It’s required more, for sure.

If you’re reading this right now, then you have set a goal that you would like to write a book one day, or you see publishing or self-publishing as a part of your business goals, or maybe you’ve even dabbled in publishing already. You’ve made a commitment to the goal. That was the easy part. Now comes the doing, and with it, the resistance.

So, how do you dive into your creativity during a crisis? We want to share with you some inspiration to help you tap into your creative juices so that you can create something amazing and impactful.

“Your goals...

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What to Talk About When You Talk About Platform

Every writer wants to know how to build a stronger platform. We get constantly asked, How much is enough? What numbers should I shoot for? 

When asked how much money is enough, John D. Rockefeller famously said, “Just a little bit more.” The same goes for platform numbers. More is always better. Even if you have a large platform, it could be a bit bigger, right? Most writers are in platform infancy. So what do you do when you’re pulling together your proposal and you want to talk about your platform that you wish was, “Just a little bit more?”

Here are three ways to talk about your platform when you don’t have one: 

  • Talk about the good. What’s the strongest part of your platform? That’s where you want to emphasize the good. That’s a great place to focus on and explain why it will help sell your book. Good beats great when it comes to feeling like your platform has to be perfect. There is no perfect. As Seth Godin...
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Get Answers to Your Publishing Questions

What’s your biggest publishing question?

If writing a book isn’t hard enough, there are also the questions that surround what to actually do with your book when it’s ready to publish. How do you build a book that will appeal to publishers? How do you create a proposal or query an agent? Most writers neglect the actual business part of writing because of the sheer difficulty of it.

The business of being a writer is complicated. Don’t let it get between you and your publishing dreams.

You’ve got questions that need answers. Every writer does. Oftentimes those questions are what stand between you and achieving the next step in your publishing career.

But what if there was a way to alleviate those pesky questions?

At Author Coaching, one of the many services we provide is one-on-one coaching. You can book a meeting with one of our agents to go over the questions you have.

We teach and coach first-time and veteran authors interested in advancing their...

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The Subtle Art of Subtitling Your Book

Your reader has a lot on their plate. Between juggling careers, distractions competing with commitments, and living life, their time is extremely valuable. There’s no shortage of busy today.

You know this, so why doesn’t your subtitle reflect this?

Imagine going into a store - people still do this! - and looking for someone to help you. You’ve got questions. How frustrated would you be if, when you found an employee, they did everything they could not to answer your questions?

Your readers have questions and they’re busy. They need you to cut to the chase. A really great subtitle answers your reader's questions. Too many times writers try to create subtitles that do everything. They become convoluted and clumsy. They say a lot about nothing.

Here’s a good rule to use when you are brainstorming a subtitle for your book: Are you using commas in the subtitle? A serial comma can suggest your subtitle lacks focus. Really push to clarify what your book is...

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An Easy Trick to Get Writing

What’s an easy trick to get your book from your head to the page?

Writing is a lot harder than Netflix or Disney+. If binge-watching The Mandalorian was as easy as writing a book, you wouldn’t have signed up to receive this email. The truth is writing is hard. It takes a lot of work! This simple trick is going to help shift your mindset and make the work of finishing your book that much easier. 

Are you letting distractions keep you from writing your book?

When it comes to writing books, there are a million things that are easier to do. Everything becomes a distraction. Do you know what’s easier than writing your book? Talking about your book. Complaining about not having time to write your book...well, there might be as much time spent doing that as it would take to actually write the book.

That’s why we often share this easy trick to help writers shake off distractions like Netflix or Disney+, etc.: “Butt in chair.” It’s...

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How Do I Know If My Book Idea Is Any Good?

What’s the best way for me to figure out if my book idea is any good?

There’s this great cartoon of a doctor holding up an x-ray to a patient and saying, “It looks like you’ve got a book in you.” In the x-ray, there’s a book lodged in the patient’s ribs. 

If you’re reading this, you probably feel a lot like the patient, metaphorically, of course. Instead of wondering if your book idea is any good, let us help you figure that out.

Great book ideas start with the premise!!!

The very first step you should take when trying to figure out which book you should pursue first is to sit down and write out a premise of your book idea. The premise of your book is basically its thesis statement.


“What are the important factors I should consider 

when I am developing my book idea?”


But what if you have two book ideas and can’t decide which to write about first? The premise is a great...

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Read More Books This Year

12 books. 

According to the Pew Research Center, the average adult American reads 12 books a year, with half of Americans reading 4 or less. One more time for the people in the back: half of Americans read 4 books or less a year. Ouch. If you want to elevate your writing from amateur to professional, you have to become an avid reader.  At Author Coaching, we want to help you read more books this year. That’s why we put together 3 quick and easy ways to read more books in 2024. 

Here are 3 tips for reading more books this year. 

#1. You’re doing it wrong.

The easy answer for why people don’t read more is they don’t have time. We get it. Everything is busy. But, there is an easy way to prioritize reading: audiobooks. 

You might not have time to sit down with a book, but you might have a commute to work or work out at the gym or time in the pick-up line for school. Many moments in the day can be used to listen to a book...

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So Long, Rejection

Rejection happens.

Every writer faces rejection. The difference between the writers you read about and the ones you don’t, comes down to who conquered that fear. It’s up to you to decide which path you choose.

But it’s not that simple, is it?

It’s easy to list how many times great books were rejected – J.K. Rowling was rejected numerous times before she finally found a home for Harry Potter – but we lose sight of the choice that the writers made. They chose to lean into The Resistance.

Let me explain.

Rejection is an outcome, but what if it was actually a positive outcome? To be rejected, you have to revise, submit, and query. You have to hone your craft. One of the biggest secrets writers don’t get to see, and sometimes ever know, is that they oftentimes have less control over rejection than they think because it’s a numbers game.

“The Resistance can’t win if you keep writing.”

A writer can’t control an agent...

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Help! I need an Editor

Are you struggling with having confidence in your writing?

Every writer reaches a point where their confidence in the manuscript begins to wane. Maybe it’s the structure and how the chapters are ordered. Maybe it’s the voice: “Does any of this sound good to my ideal reader?” Or the grammar: “I’m 50% confident in how to use a semicolon.” Or, and this is a big one, connecting with a reader: “Is any of this working?!?!”

Any one of these questions is enough to make a writer throw their hands up in the air and yell, “Help! I need an editor.”

Editors are God’s gift to writers. They help us clarify, build confidence, and correct those pesky grammatical errors, among other things. A good editor can help you regain confidence in your writing while pointing you in the right direction. The key to finding an editor who can really help you is to know what you are looking for. 

Let’s identify the different...

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Don't Let Roadblocks Stop You

Are roadblocks keeping you from pursuing your publishing dreams?

Recently we received this comment on Facebook: “I am so sick of all the roadblocks to publishing a book when you’re an everyday person.” We agree. That’s why we built Author Coaching - to help you navigate the ever-increasingly complex world of publishing. Today, let’s begin removing those roadblocks. Let us show you how. 

A book proposal changes how you are viewed.

At Author Coaching, we hear a lot about what stops you from publishing your book. The comment we mentioned earlier said, “If you’re a celebrity of any type, you can get your book of any kind on any subject published without any obstacles. It’s ridiculous and it’s simply not right.” It’s not fair. We’ve got to eliminate those barriers and create a level-playing field for your book idea.

That starts with a book proposal. Too many writers with potentially great book ideas are...

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