Read More Books in 2022

12 books. 

According to the Pew Research Center, the average adult American reads 12 books a year, with half of Americans reading 4 or less. One more time for the people in the back: half of Americans read 4 books or less a year. Ouch. If you want to elevate your writing from amateur to professional, you have to become an avid reader.  At Author Coaching, we want to help you read more books this year. That’s why we put together 3 quick and easy ways to read more books in 2022. 

Here are 3 tips for reading more books this year. 

#1. You’re doing it wrong. 

The easy answer for why people don’t read more is they don’t have time. We get it. Everything is busy. But, there is an easy way to prioritize reading: audiobooks. 

You might not have time to sit down with a book, but you might have a commute to work or work out at the gym or time in the pick-up line for school. There are many moments in the day that can be used to...

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Publishing Industry Market Update; Vol. 3, Issue 1

Before you drag that dried-out, dead fire hazard to the curb, let’s drink some lukewarm eggnog to celebrate a successful Christmas season of bookselling with our December sales update.

Weekly Book Sales Slow…Then Sprint into the New Year

After months of torrid sales reports for print books, we did see some intermittent slowing from week-to-week as we moved into the fall – as prognosticated by the Market Update, because the comparable prior year numbers from fall of 2020 had cast off any remnant of the early-year COVID slow down and were turbo-charged by the quadrennial fuel of a presidential election cycle. So, we continued to see some fits and starts in the November sales figures.

Thanksgiving week saw print sales up 9.7% over the prior year’s Black Friday week, with Barnes & Noble reporting double-digit sales increases for that all-important shopping weekend— strained supply chain and all. The following week stalled, reporting an essentially flat...

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Change Your Writing in 2022

What’s the one habit that will change your writing in 2022?

Recently during an Author Coaching University session, one of our students, John, asked: "I want to set some writing goals for 2022, so I'm curious about your experience working with many other authors. How do you encourage them to build daily writing goals and habits? Are there goals that you've seen be most effective as you coached other authors?" Great question from John, and we wanted to share it with you here because we know New Year’s resolutions are on our minds.

It’s true, writing is a habit. “Writing requires writing. It demands work,” as we like to say. To do your best work, the type of work that isn’t compromised by noise and distraction, you need a writing habit.

In our last blog post, we recommended James Clear’s Atomic Habits. It’s a great book for building good habits (and maybe breaking some of those bad ones). As Clear points out, “You don’t rise...

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TBR Recommendations

What’s a TBR?

TBR is an acronym that stands for to be read. Many people use it to refer to their reading lists. Now is a great time of year to add books to your TBR. Like you, we believe books are magic, and the right book has the power to change your life.

There are a lot of ways to change your life. You could move, get a degree, start a new job, etc. With any life-changing opportunity, there comes a cost. Change can be expensive, both financially and mentally. If you want to know one of the cheapest, quickest ways to change your life in 2022, read a book.

With that said, here are a few books that we highly recommend for life-changing results.

  • Greg McKeown’s Essentialism: The Disciplined Pursuit of Less is a Yates & Yates favorite. When our clients are trying to prioritize their publishing, their business or ministry, and their personal life, we hand them this book. It has the power to align your life with getting the right things done.
  • When it comes to...
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The Art of Revision

Ernest Hemingway lied to you.

Well, sort of. If you’ve been in the writing game long enough you’ve probably read this quote by Hemingway: “Write drunk – edit sober.” And while one can appreciate the spirit (pun intended) behind this quote, it’s bad advice.

Today, let’s unpack three simple techniques for revising and editing your manuscript that don’t involve Tylenol.

A really sloppy manuscript, one that maybe took Hemingway’s advice a bit too far, is like giving yourself the freedom to show up unprepared for a job interview. You’re not taking this seriously enough. A lot of writers use this as permission to grant themselves the freedom to leave the manuscript wrinkled and untucked, creating more work down the road when you begin revising and editing your manuscript.

When you begin revising your writing, you want to give yourself the gift of starting the edits running downhill - not uphill. A clean manuscript that...

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The Gift of Books

You are what you read.

To be a good writer, you have to be a good reader, too. Behind every writer is a book that played a pivotal part in inspiring you to become a writer. Maybe it was a childhood book or something from grade school that made you want to pursue this passion. Now that you are chasing this dream, it’s time to have an intentional reading list. It’s vital to a writer’s success, and with it being Christmas time, there’s still time to treat yourself.

Here are three book recommendations for helping you become a better writer.

He may not inspire you to become a horror writer or read The Shining, but Stephen King’s On Writing is an essential read for all writers. Immensely helpful and illuminating to any aspiring writer, On Writing shares the experiences, habits, and convictions that have shaped King and his work. What makes King’s On Writing so good is the way it blends his story into a book about how to become a better writer. That...

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Publishing Industry Market Update; Vol. 2, Issue 12

In Pursuit of Simon & Schuster’s Big Numbers 

Last month, the Market Update reported in-depth on the Justice Department’s lawsuit to stop the acquisition of Simon & Schuster by industry behemoth Penguin Random House – a move the DoJ claimed would leave one entity in control of two-thirds of the market for acquiring new books. The next highest bidder for the Viacom subsidiary opined on the oversized PRH offer for S&S, saying there was “clearly no market logic to a bid that size – only anti-market logic.”

Well, he may have spoken too soon. S&S is having a huge year, which just might end up justifying that oversized bid—or at least making a colorable argument. While the regulators have spent months mulling over the legality of the proposed deal, CEO Jonathan Karp and his team at S&S have been doing their darndest to grow into that massive valuation. Q3 of 2021 was up 15% in sales and a whopping 66% in profits from...

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Help! I need an Editor

Are you struggling with having confidence in your writing?

Every writer reaches a point where their confidence in the manuscript begins to wane. Maybe it’s the structure and how the chapters are ordered. Maybe it’s the voice: “Does any of this sound good to my ideal reader?” Or the grammar: “I’m 50% confident in how to use a semicolon.” Or, and this is a big one, connecting with a reader: “Is any of this working?!?!”

Any one of these questions is enough to make a writer throw their hands up in the air and yell, “Help! I need an editor.”

Editors are God’s gift to writers. They help us clarify, build confidence, and correct those pesky grammatical errors, among other things. A good editor can help you regain confidence in your writing while pointing you in the right direction. The key to finding an editor who can really help you is to know what you are looking for. 

Let’s identify the different...

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Google is a Lousy Literary Agent

What would it be like to finally realize your dream of being a successful author?

The path to publication can be lonely. Often the only resource writers have is to Google their publishing questions. Have you ever used Google to help you solve a publishing mystery? It’s okay, everyone has. Where would we be without Google? It’s a great tool, but a lousy partner. You have questions, you want answers. What would it be like if you could sit down with a publishing professional and get all of your questions answered? No more going it alone. No more searching for answers. 

What if we told you you don’t have to go it alone on your publishing journey?

That’s why we created the Author Audit.

We wanted to give you real, personal advice from experienced publishing experts during a one-on-one consultation. We’ll send you a questionnaire to fill out beforehand to ensure our time is highly productive and informative. By the end, you’ll know exactly...

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Publishing Industry Market Update; Vol. 2, Issue 11 -November 4, 2021

The United States v. Penguin Random House  

Well, at the last minute, the Department of Justice decided to make a little noise in the PRH/S&S merger that we’ve been talking/worried about. In recent issues, we reported that PRH CEO Markus Dohle assured literary agents on a video conference that after the merger the imprints of the “Big Two Become Huge One” publisher would continue to bid against one another for publishing rights—something that would be an industry-first for co-owned publishing imprints. But the DoJ doesn’t believe them. In the suit, the DoJ called that a “proposal that defies economic sense, can be evaded or violated without detection, and is unenforceable.” The DoJ scoffed, pointing out that, “in short, after securing nearly half the market for publishing rights to anticipated top-selling books, PRH asks this court to trust that PRH will not use its market power to maximize profits for the benefit of...

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