Can Blurbs Help Authors?

Are they of any value or should they go?

Recently, the Wall Street Journal did a piece on pre-publication blurbs. In it they asked: Are they of any value or mere relics that deserve to go? It’s an interesting debate, one worth considering for every author, but for today’s post, we’re going to be pro blurbs.

You’ve seen them on the covers of books, declaring a book “Brilliant,” “Classic,” and the frequent, “A must-read.” They are almost as common as the other elements on the cover – title, author’s name…and blurb. What was once considered a highly valued marketing tactic, a blurb can still be a very effective tool for garnering a reader’s attention, in our opinion.

On a recent call with a client, they asked, who should I ask for an endorsement? In publishing, the words “blurb” and “endorsement” are used synonymously. An endorsement can be about the person or the book’s...

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Publishing Industry Market Update; Vol. 2, Issue 3

Welcome back to our latest issue of the Yates & Yates Author Coaching monthly newsletter providing a brief update of the current state of the book publishing industry. As always, feel free to share.

“So long,,” said Jeff Bezos

Well, sort of. At least “so long” to the position of CEO. Founder, leading shareholder, and CEO, Jeff Bezos, announced he will step down from the chief executive role of the e-commerce giant at some point in the 3rd quarter of 2021. He won’t be going far. He will remain Chairman of the Board, as AWS head, Andy Jassy, takes over the day-to-day.

This announcement came alongside financial results bigger than a government stimulus package. In the clearest indication that pandemics aren’t bad for everyone, Amazon reported massive gains during the year of our collective discontent: Q4 sales were up 44% year-over-year, and total annual sales finished up 38%. As if it couldn’t get any rosier, Amazon’s net...

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Why Pre-Orders Matter (And What You Need to Know About Them)

Have you ever pre-ordered a book?

It’s okay if you haven’t. Most consumers don’t pre-order books. Very few take advantage of the opportunity, even though retailers like Amazon offer the lowest guaranteed price: “'s price for not-yet-released items sometimes changes between the time the item is listed for sale and the time it is released and shipped. Whenever you pre-order an item eligible for Pre-order Price Guarantee, the price we charge when we ship it to you will be the lowest price offered by between the time you placed your order and the end of the day of the release date.” That’s a pretty great guarantee!!! Unless you are a super fan of books like Harry Potter, you probably weren’t aware of that hidden pre-order perk.

As literary agents and book enthusiasts, we preach the benefits of pre-ordering all the time. You save money and get a book you were already going to buy the day it releases. That’s a win-win!!!...

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How to Keep the Fire Going When Everything Around You Is on Fire

You know that meme, right?

There’s that meme, the one with the dog with a hat; he’s at the table drinking coffee. Everything around him is on fire – the house is burning down. A word bubble says, “This is fine.”

As a writer coming out of 2020, you probably relate to the dog.

Pursuing your goals hasn’t changed but the world around you has. It’s required more, for sure.

If you’re reading this right now, then you have set a goal that you would like to write a book one day, or you see publishing or self-publishing as a part of your business goals, or maybe you’ve even dabbled in publishing already. You’ve made a commitment to the goal. That was the easy part. Now comes the doing, and with it, the resistance.

So, how do you dive into your creativity during a crisis? We want to share with you some inspiration to help you tap into your creative juices so that you can create something amazing and impactful.

“Your goals require...

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Get Answers to Your Publishing Questions

What’s your biggest publishing question?

If writing a book isn’t hard enough, there are also the questions that surround what to actually do with your book when it’s ready to publish. How do you build a book that will appeal to publishers? How do you create a proposal or query an agent? Most writers neglect the actual business part of writing because of the sheer difficulty of it.

The business of being a writer is complicated. Don’t let it get between you and your publishing dreams.

You’ve got questions that need answers. Every writer does. Oftentimes those questions are what stand between you and achieving the next step in your publishing career.

But what if there was a way to alleviate those pesky questions?

At Author Coaching, one of the many services we provide is one-on-one coaching. You can book a meeting with one of our agents to go over the questions you have.

We teach and coach first-time and veteran authors interested in advancing their...

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Publishing Industry Market Update; Vol. 2, Issue 2

Welcome back to our latest issue of the Yates & Yates Author Coaching monthly newsletter providing a brief update of the current state of the book publishing industry. As always, feel free to share.

THANKS, OBAMA! (for 2.5 million unit sales)

With the final 2020 year-end numbers now in, it’s official: 2020 was AWESOME!! Who’s with me?!

Well, at least it was for the publishing industry…and our 44th President. The year that none of us saw coming – nor will we ever forget—has turned in a surprising, record-breaking performance for book sales. With NPD BookScan reporting an astounding 942 million combined units sold of print and ebooks, 2020 finished 9% above good ol’ 2019 and tallied the most book sales ever in a single year since BookScan started in 2004. Print sales were up 8.2%, at 751 million copies—the most since 2009 (one year before the true emergence of the ebook). Likewise, ebooks were at their highest level since 2015, up 12.9%...

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Don’t Leave Home Without One

Do you have an outline?

If you were going hiking and you asked us, “What’s the one thing I have to have that most people forget?” We would say, “Water.” Of course!!! You have to have water. But have you ever left on a journey, maybe a vacation or even a hike, and forgot to pack something essential? Maybe it was water. You wouldn’t be the first person to leave a water bottle in the car.

Often on the writing journey, writers leave something essential behind too: an outline.

An outline is an essential part of your writing journey, like water is an essential part of any hike.

You might be surprised that a lot of writers when asked if they have an outline, respond that they don’t. “I know where I’m going,” or the classic response, “I have an idea.”

An idea of where you want to go with your book is great. That’s a start. An outline is like a map to your book. It’ll help you get where you want to go faster....

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Resolution-Proof Your Goals

It’s 2021. You’ve made it!!!

But there’s no time to celebrate now because we’ve got 2021 ahead of us. There’s so much to do, right? If you’re struggling with those pesky resolutions, you are not alone.

By now you’re either still on pace or you’ve given up. Not much wiggle room. Why are we so harsh that we create a pass-fail system to begin each year that we wouldn’t give to our worst enemy?

That’s why we need to create goals that are resolution proof. Those are the types of goals that stay with us, the sticky ones. When spring gets here, when summer starts, or fall begins, you don’t feel ashamed or guilty about those optimistic goals you set way back in December of last year because you made them resolution proof.

Here’s how to resolution-proof your goals.

As writers, we have this visual proof, word count, or stacks of printed pages, that can show the progress we’ve made. What determines whether...

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Publishing Industry Market Update; Vol. 2, Issue 1

Welcome back to our latest issue of the Yates & Yates Author Coaching monthly newsletter providing a brief update of the current state of the book publishing industry. As always, feel free to share with your friends, colleagues, or anyone else who might care.


Final 2020 year-end numbers won’t be out for a little while yet, but with the year that will be remembered in infamy finally behind us, the book market emerged as one of the economic sectors that came through relatively unscathed – in the aggregate (more on brick-and-mortar and employment numbers later). As of the week before Christmas, total print sales year-to-date were up 8.2% over 2019. If you’ve been following along at home, you’ve heard us say plenty of times that we all were quite fond of good ol’ 2019. It was a solid year for the publishing industry. To have bested 2019 in a year of such unprecedented calamity is down-right astonishing. It shows, anecdotally,...

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New Year, New You

This is not the 2020 any of us thought we were getting. It was filled with setbacks and heartache, complete changes to how we live and work.

And yet there’s a lot to be grateful for, too. Perhaps one thing you haven’t considered is how 2020 has made you a better writer. You might look down at your creative goals for this year and see more dreams than accomplishments. We’ve stewarded multiple clients through finishing books while they took on new duties at home like virtual school or their entire list of speaking engagements being canceled.

And yet, this is actually how it always goes. Maybe not in scope or collectively, but there are always going to be hurdles and cancellations, both minor and major. You see, writing a book means throwing caution to the wind. You are inviting obstacles to distract you, for life to give you hurdles. You might not be asked to virtual school a junior in high school, but you might be given another task that’s going to take time...

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